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Airbnb and Vrbo hosts, and everything the channels demand of them: fast replies, review scores, and turnovers that don't slip.
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350+ STR leaders met in Carlsbad for IMN's Short Term Rental Summer. Here's a full recap of what got discussed on M&A, revenue strategy, direct bookings, AI, and regulation.
Heading to IMN's Short Term Rental Summer Forum in Carlsbad — our journey mirrors what every STR operator faces: mega-event pricing, crisis-readiness, and group bookings that move faster than manual processes can keep up.
PMS-native AI is now real — Guesty Autopilot, Hospitable, Hostaway all ship inbox automation as standard. So the question has moved. It's no longer can the AI reply to a guest. It's can the AI operate across the real stack you already run. Five gaps that show up at every multi-channel STR operation past 50 units, and what to ask vendors before you sign.
AI can handle most guest conversations, but revenue still leaks through weak handoffs, cleaning failures, rigid pricing, and missed upsell opportunities.
Short-term rentals may look like hospitality, but they operate as coordination businesses. This post explains why deploying AI in STR is far harder than in hotels, and where most operators break down.
Most AI tools for short-term rentals are chatbots focused on guest messaging. But running an Airbnb business requires more than conversation. Discover why Una is built as an AI automation system designed to reduce operational workload, not just improve replies.
In 2026, STR performance is increasingly tied to operational discipline. A practical look at how teams prevent routine guest touchpoints from becoming daily chaos.
If you operate a hotel or vacation rental business today, you already know how quickly guest expectations are changing. People want immediate answers, flawless accuracy, and service that feels personal — no matter the time zone, no matter the day, no matter the channel they choose to use. They want voice, text, WhatsApp, website chat, and phone calls handled with the same care and consistency as your best team member on their best day.